IEEE Spetrum: Meet Catfish Charlie, the CIA’s Robotic Spy
The evolution of underwater robots from smart torpedoes to surveillance fish
In 1961, Tom Rogers of the Leo Burnett Agency created Charlie the Tuna, a jive-talking cartoon mascot and spokesfish for the StarKist brand. The popular ad campaign ran for several decades, and its catchphrase “Sorry, Charlie” quickly hooked itself in the American lexicon.
When the CIA’s Office of Advanced Technologies and Programs started conducting some fish-focused research in the 1990s, Charlie must have seemed like the perfect code name. Except that the CIA’s Charlie was a catfish. And it was a robot.
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WNU Editor: Underwater robots have certainly evolved over the years.
